These days, content creation is a cornerstone of marketing communications. We know our customers want information – and lots of it – before many of them will even consider doing business with us.
Thankfully, we’ve come a long way from the days when advertising ruled the marketing roost and messaging followed the Henry Ford philosophy: “You can have any colour as long as it’s black.” But it’s not just a case of checking off a set number of ‘touches’ between you and your audience before they’ll be motivated to act. Read more…