We all know that person who talks about nothing but themselves. Annoying, right? Well, your customers feel the same way when your content talks about nothing but your products or services!
As business owners and professionals, we do it to stay front of mind. But there are more effective ways to do this… and they have nothing to do with your business.
Your customers are looking for information, not self-promotion. So give them greater value and show your breadth of knowledge by sharing other people’s content. Read more…