Inspiration: it’s right under your nose!

These days, content creation is a cornerstone of marketing communications. We know our customers want information – and lots of it – before many of them will even consider doing business with us.

Thankfully, we’ve come a long way from the days when advertising ruled the marketing roost and messaging followed the Henry Ford philosophy: “You can have any colour as long as it’s black.” But it’s not just a case of checking off a set number of ‘touches’ between you and your audience before they’ll be motivated to act. Read more…

Emotion and Engagement: Why Words Still Matter

Today visual content, especially video, is everywhere. And there’s no denying the influence of great imagery on our emotion and memory: Research shows our ability to recall information jumps from 10% to 65% when it includes a relevant image.

But never underestimate the power of the right language. Not just clever words, but ones that spark emotion. Think back to the novels you read as a child. A well-crafted story would carry you away, ignite your imagination, make you feel. Read more…

5 Quick Tips for Finding Shareable Content

We all know that person who talks about nothing but themselves. Annoying, right? Well, your customers feel the same way when your content talks about nothing but your products or services!

As business owners and professionals, we do it to stay front of mind. But there are more effective ways to do this… and they have nothing to do with your business.

Your customers are looking for information, not self-promotion. So give them greater value and show your breadth of knowledge by sharing other people’s content. Read more…

You Have 8 Seconds To Get My Attention

Did you know that according to research, our attention span is now shorter than a goldfish?

In today’s crowded digital space, we see hundreds of messages every day. When we visit a website for more information, we expect to find what we’re looking for quickly and easily, without having to dig.

The average customer will give you around 8 seconds to convince them to stick around before they click away – so your web content must be precise, concise and most of all, show how you can help them solve their problem. Read more…

Content Mistakes & How To Avoid Them

We’re living in an age of information abundance. With the click of a button, Google can give us answers to every conceivable question. So it’s not surprising business owners and marketers are increasingly using content as a lead generation tool.

This can be a highly effective strategy, provided your content is customer-centric. Unfortunately this is where a lot of businesses fall short – not through lack of knowledge or expertise, but simply because the content doesn’t resonate with their target audience. Read more…

Do your words work?

No matter how far we’ve come with technology and communications, the written word still holds great power. The words we choose to use – or not use – can completely alter our message. Have you considered the impact your words are having on your customers?

Whether it’s the home page of your website, a blog or a Facebook post, your content must be solution orientated. This not only shows that you clearly understand your business and your audience, it makes customers want to know more, and therefore more likely to act. Read more…

Top 5 Benefits of Professional Copywriting for Your Business

Communication is evolving at lightning speed. We see millions of written messages every day, many  beamed directly to our emails and phones. So how can you make yours stand out and grab your clients’ attention? You guessed it – professional, persuasive copywriting.

Copywriting can help you create effective content that not only engages your clients, but compels them to take action and buy from you.

In business, great writing is vital. Your clients decide to click-through or delete in a heartbeat, so your writing must clearly and efficiently convey the solutions and benefits you provide. Read more…

5 Big Benefits of Copywriting for Real Estate and Property Professionals

Buying and selling property rates amongst one of life’s biggest decisions. So it’s not surprising many people research the market and shop around – often long before requesting a market appraisal or attending an open for inspection.

Faced with greater competition and client expectations, many real estate and property professionals struggle to differentiate themselves with advertising alone. Instead, what’s needed to engage new clients is unique content showing the benefits of your expertise and industry knowledge. Read more…

Recruitment: 5 Key Benefits of Using a Professional Copywriter

Recruitment professionals have enormous influence. Whether it’s a company looking for the best talent, or a candidate seeking their dream job, they rely on the advice of a recruiter to help them make good choices.

Today, clients and candidates demand much more from recruiters. It’s not enough to have a great track record or access to exciting career opportunities. They expect personalised guidance, expert knowledge and commitment to matching the right job-seeker and employer.

Professional copywriting is a powerful way to show your clients and candidates you’re the best recruiter for the job. Rather than competing on job listings alone, a copywriter can help you build content that speaks directly to their wants, needs and challenges. Read more…