• ONLINE + INTERACTIVE LinkedIn Content Strategy Workshops

Feedback from our attendees

Megan is one of those rare professionals that stands up to what she pronounces she is, an educator, content writer and a true LinkedIn advisor.

Jalal SabsabiManaging Director, Schnap Electrical

Megan’s one day LinkedIn workshop was relevant, engaging, focused and highly useful for anyone who wants to develop a presence on LinkedIn.

Claire ZhuFounder, Radical Clarity with Claire

Excellent course Megan. I am looking forward to the next one. Rob and I appreciated your presentation style, course notes and how much we learned on the day.

Richard MillandJoint State Manager, Act Today Victoria

LinkedIn Content Strategy:

LIVE ONLINE + INTERACTIVE

HALF DAY training
for marketers + business leaders

Next event:

Monday 12 October 2020, 9.30am-1.30pm

INFO + BOOKINGS

LinkedIn is one of first places your customers look when they want to know more about you. Like your website, it helps determine whether they KNOW, LIKE and TRUST you.

LinkedIn can help you build brand awareness, generate leads and establish yourself as an industry authority.

But like any area of your business, it must be used strategically – otherwise you risk wasting valuable time and money, and damage to your professional reputation.

The LinkedIn Strategy workshop is a highly interactive half-day LinkedIn training which gives you the skills and knowledge you need to achieve your most important business objectives.

What you’ll learn:

  • Know the rules of the game (incl. the algorithm) and how to apply them
  • Boost lead generation and lead quality
  • Optimise your personal profile to attract your ideal customer
  • Grow your personal brand, brand awareness and reach
  • Build authority and thought leadership in your area of expertise
  • Develop a strategic network that aligns with your business goals
  • Design a simple yet powerful long term content strategy

Like to hear what past workshop attendees had to say about the day? Watch our latest case study VIDEO, or visit our FEEDBACK page.

LinkedIn Training Workshop Outline

Part 1: THE BASICS

  1. The role of LinkedIn in your business
  2. LinkedIn and your content marketing strategy
  3. Tools and features for greater efficiency
  4. Personal profiles versus company pages

Part 3: OPERATION

  1. How to strategically build and nurture your network
  2. Creating engaging content that motivates action
  3. How to position yourself as the go-to expert
  4. Strategic interaction – shortcuts, do’s and don’ts

Part 2: CONTENT

  1. How to optimise your personal LinkedIn profile
  2. Be persuasive: what’s the right language?
  3. Getting the visual elements right for presence and reach
  4. How to avoid common content mistakes

Part 4: STRATEGY

  1. Leveraging LinkedIn insights and data
  2. Reaching untapped audiences and boosting engagement
  3. Tactics and tools for efficient planning and publishing
  4. How to use timing and scheduling to maximise reach

Next online workshop:

Monday 12 October 2020, 9.30am

INFO + BOOKINGS