Creating content without self-judgement

What do you want to talk about?

One of the most powerful and most untapped benefits of LinkedIn for business owners and professionals is this: you really CAN talk about anything. No topic is too ✨’woo-woo‘✨ or inappropriate (what is an ‘appropriate’ topic anyway?) as long as you keep one thing top of mind. Judgement. More specifically, self-judgement. Because self-judgement is the tsunami that sinks a thousand ships. In this case, your social currency ship.

As a LinkedIn educator, you’d expect me to say that cultivating the right audience is the number one thing to keep top of mind. You’re right. That will always be important. A scatter-gun or hope based strategy wastes your time and that of your audience. But…

As a creator, creating without self-judgement is my true north. It’s the one thing I keep top of mind when I’m writing, above all else.

Why? Because everything else is a technicality. I can give you the latest tools, a sea of tips and lots of pretty, optimised templates, but…

…𝘄𝗵𝗲𝗻 𝗶𝘁 𝗰𝗼𝗺𝗲𝘀 𝘁𝗼 𝘀𝗲𝗹𝗳-𝗷𝘂𝗱𝗴𝗲𝗺𝗲𝗻𝘁, 𝗮𝗹𝗹 𝗜 𝗰𝗮𝗻 𝗱𝗼 𝗶𝘀 𝘀𝘁𝗮𝗻𝗱 𝗮𝘁 𝘁𝗵𝗲 𝗱𝗼𝗼𝗿 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗵𝗲𝗮𝗿𝘁, 𝗮𝗻𝗱 𝗵𝗼𝗽𝗲 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂 𝗵𝗲𝗮𝗿 𝗺𝗲 𝗸𝗻𝗼𝗰𝗸𝗶𝗻𝗴.

Creating content door of your heart light shining through trees in forest

You have to lean in, love yourself and most of all, leave self-judgement out of it. Yes, it’s easier said than done, but guess what? I have your back, and so does your audience. Your audience appreciates authenticity and humility. They’ll ask for more. They’ll even tell others. And after all, isn’t that what social media is MEANT to be about? 😉

 

Want to explore more ideas about creating from the heart? You might like this article

Looking for templates that will help you create LinkedIn posts about any topic quickly and easily, without sounding like a robot? We can help. Just drop us a line here.

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