Never underestimate the power of your own UNIQUE ENERGY. Whether you OWN IT OR NOT, it shines through in your presence on, and offline – making it a key part of your LinkedIn identity and your content.
The energy of your content is one of the first measures your reader has to gauge your personality, your knowledge and most importantly, what it would be like to work with you.
Your content conveys a myriad of things, like your assertiveness, your attention to detail, how you see yourself in relation to others, and so on.
So if you get a creative block or just don’t feel ‘in the mood’ to create content, there’s a lot at stake. It’s essential to find a way to push through, otherwise your peers and competitors will quickly fill the gap and claim your readers’ attention.
What’s the solution?
The solution is to embrace the wave, and accept that there will be highs and lows. Ups and downs. We have to keep on creating, especially if it’s our livelihood. But how?
One of the best methods I know is to harness the raw power of my present emotion. Be willing to sit with it for a moment, as I would a good friend. Most importantly, I give it a name.
It is what it is, so don’t demonise it, and don’t wait to be ‘in the mood.’
Here’s a quick, simple activity you can try right now.
First, name the emotion you’re feeling.
Then, if it’s positive, go on a rampage of APPRECIATION and brainstorm other words you could use to describe it. (synonyms)
On the other hand, if it’s negative, name its OPPOSITE, then follow the steps above.
I love to work with my emotions. Sometimes I sink into them and LUXURIATE, snuggling down as if I’m under a doona, soft and FLUFFY. Other times, the emotion makes me feel like I’m like a toddler stomping in MUDDY PUDDLES, a wet, glorious, filthy MESS. If you’ve ever watched Peppa Pig, you know what I mean!
I’m a professional writer, but even I get caught.
Sometimes, my emotions sneak up on me, like they did this morning. As the bedside alarm clock rang out, its melodic sound gently unravelled a tight, tense nightmare which seemed to threaten everything I love. I lay in its grip, the charred scent lingering long after I awoke, and an acrid taste on my tongue. All I could recognise was that I felt STONE COLD FEAR.
What was the solution, you ask? Well, I pulled a silly face, said to my cat Lady Gaga and to myself, “not today, fear!”, and then I laughed in the cheesiest, pantomime villain voice I could muster. What a performance.
What do you think the effect of that was? More importantly, how did it make YOU feel?
Explore more ideas about creating content here