linkedin dos donts

LinkedIn: the Do’s and Don’ts

With an audience of more than 640 million professionals, LinkedIn is one of the best places for you to get noticed, build your reputation and grow your business.

But like any social network, there are some rules of the game you must know if you want to look professional and take advantage of all the benefits LinkedIn has to offer.

Here are some things you’ll want to avoid:

1. Having no image

We all want our posts to get noticed. And posts with images are proven to get DOUBLE the engagement – so instead of rushing to publish your post, go for maximum impact every time and always include an image, or even a video. You’ll want to make sure it’s good quality, sized correctly and relevant too!

Here’s a quick guide to the correct image sizes for LinkedIn.

2. Talking about yourself

One of the biggest turn-offs for readers of your content is someone who focuses only on themselves. LinkedIn is designed for interaction and networking, so instead of just broadcasting all your wins, share posts from other members in your network, acknowledge their successes and offer help if you can.

3. Connecting without a reason

LinkedIn is a great place to meet people in your industry, get advice and attract customers. It’s easy to send someone an invitation to connect, but instead of just clicking the ‘Invite’ button, add a brief message telling them why you want the connection, and how the connection can benefit them – they’ll be much more likely to reply if you do. In fact, LinkedIn’s research shows the acceptance rate of personalised invitations is around 74% – compared with around 30% for non-personalised ones. Pretty compelling data!

Here are tips for what to do more of:

1. Sharing your knowledge

One of the best ways to build your reputation is to provide useful information without a sales pitch. LinkedIn members in and outside your network are much more likely to share educational and how-to content than a marketing or promotional message, taking you to an even bigger audience.

2. Keeping it brief

With so much content competing for attention, posts that are concise and precise often get the best engagement. So instead of trying to cover everything you have to say all at once, focus on just one or two key points in each one of your posts.

3. Making yourself easy to find

Get to know the most common keywords and hash tags in your industry and use them every time you post. That way, if your audience is looking for an expert, they’ll be more likely to find you.

Ready to start using LinkedIn more effectively and take your online presence to the next level? Join us at our next LinkedIn Strategy workshop: more info

Thanks to Buffer.com for the link to current image sizes for LinkedIn.

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One thought on “LinkedIn: the Do’s and Don’ts”

  1. An excellent video, Megan. I’m just trying to understand how it applies to me.

    You see, I’m a visual artist and a reformed electrical engineer and academic. Right now, I’m not chasing 10,000 jobs in Melbourne, or wooing business leaders and decision makers. I’m simply trying to interest a small number of serious art collectors in buying my artworks. How NOT talking about myself and NOT showing images of my own art on Linkedin will help me, is beyond my comprehension at this moment. Unfortunately, unlike many art world bloggers, I don’t have the ability to talk about others’ creations, art history, painting techniques or marketing. I simply create artworks and am happiest when a random collector likes one sufficiently to buy it.

    I look at photos of my former colleagues in the telecommunications industry and wonder just how many are sipping lattes in retirement villages. Yes, there are a few younger people, but they are mostly related to me.

    My son and daughter are avid Linkedin users, but they are actively seeking recognition in their industry and potential new contacts to further their careers.

    I seem to spend inordinate amounts of time maintaining my online presence on several international art websites, in addition to actually creating good quality art. I therefore place Linkedin at the bottom of my list of priorities.

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