Communication is evolving at lightning speed. We see millions of written messages every day, many beamed directly to our emails and phones. So how can you make yours stand out and grab your clients’ attention? You guessed it – professional, persuasive copywriting.
Copywriting can help you create effective content that not only engages your clients, but compels them to take action and buy from you.
In business, great writing is vital. Your clients decide to click-through or delete in a heartbeat, so your writing must clearly and efficiently convey the solutions and benefits you provide.
No one knows your business better than you, but sometimes we’re too close to our subject or too busy to communicate effectively – which can cost you priceless opportunities to engage with your clients!
So what are the benefits of professional copywriting? Here are our top 5:
1. Capture and Hold Attention
Your clients want to buy from a business that understands their needs. The first place they’ll often go is your website. Professional copywriting helps you hone in on what’s important to them and define your product or service in their terms. This keeps them on your site longer, which makes them more likely to get in touch.
2. Save Time and Stay Connected
As an industry expert, you have a wealth of knowledge to share. Publishing regular content is a great way to demonstrate expertise and stay front of mind. But it also takes you away from more important tasks. A copywriter can help you save time and stay in touch by identifying and writing the best content for your purpose. They can also advise you on the most effective distribution channels.
3. Inspire Confidence
Clients are all too familiar with sales-heavy communication. What will distinguish your content from every other email is authenticity. Copywriting can bring an objective perspective and help you shed the sales speak. This inspires confidence in your clients, making them more likely to buy.
4. Build Your Reputation As An Expert
Your clients have unprecedented access to information, and increasingly, they want specialist advice. Professionally written content that educates and informs helps position you as an industry expert. This increases the perceived value of your offer, and positions you as a trusted advisor.
5. Grow Loyalty
Customers expect to be kept informed, but they also face an avalanche of communications. Copywriting helps your message get noticed by making it clear, concise and personable, even where word count is limited. This shows your clients you value them as individuals, inspiring loyalty and repeat business.
Words are everywhere. But the ones that connect with your customer aren’t always the most colourful or loudest. It’s content that speaks on your clients’ wavelength that gets results.
The greatest benefit well-targeted copywriting provides is cutting through the sales clutter and positioning you as a solution provider. Defining your business in your client’s terms inspires trust and confidence. It sets you apart from competitors and makes you a company of choice. The result is fewer marketing dollars, more sales and greater long term loyalty.
