• "Refreshing, honest, relevant and extremely practical - without all the usual marketing fluff."

    M.Haak, Infinite Edge IT

  • "I've come away energised and empowered to begin using LinkedIn effectively."

    N.Barker, Resilient Futures

  • "A very thorough session. Lots of great takeaways."

    K.O'Donnell, Forj Marketing

  • "Appreciate your presentation style, course notes and just how much we learned on the day."

    R.Milland, ACT! Today

  • "Some great frameworks to apply going forward. I've already taken action on several workbook tasks."

    C.Baillie, CB Advisory

LinkedIn Strategy: Getting Started

 MELBOURNE, 13 March 2018     SYDNEY, 20 March 2018

Today, LinkedIn is your online business card. Yet many professionals and business owners don’t know how to leverage its features to grow their business or career. In this hands-on 1 day course, you’ll learn how to:

  • Position yourself as an expert
  • Boost brand awareness
  • Build a strategic professional network
  • Generate more leads
  • Attract and connect with your ideal customers
  • Market your content more effectively
  • Use your time on the platform efficiently

Course Outline

Part 1: THE BASICS

  1. The power of social media in business
  2. LinkedIn: its role in your content strategy
  3. Useful (and under-utilised) features and tools
  4. Why your personal profile matters

Part 3: OPERATION

  1. How to build a strong network
  2. Creating content for maximum engagement
  3. How to position yourself as an industry expert
  4. Steps to more strategic, effective interaction

Part 2: CONTENT

  1. How build a strong LinkedIn profile
  2. The power of using the right language
  3. The importance of visual elements
  4. How to avoid common content mistakes

Part 4: STRATEGY

  1. Leveraging available insights and data
  2. Get noticed – discover how to be seen by more of your ideal audience
  3. Strategies and tools for efficient planning, publishing and posting
  4. How to take advantage of timing and scheduling

MELBOURNE: Tuesday 13 March 2018

8.30am – 3.30pm | The Cluster, 20/31 Queen St Melbourne [map]

SYDNEY: Tuesday 20 March 2018

9am – 4pm | Gravity, 13/50 Carrington St Sydney [map]

megan@mwords.com.au
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