With an audience of more than 500 million professionals, LinkedIn is one of the best places to get noticed, build your reputation and grow your business.
But like any social network, there are rules of the game you must know if you want to look professional and take advantage of all the benefits LinkedIn has to offer.
Here are some things you’ll want to avoid:
1. Having no image
We all want our posts to get noticed. And posts with images are proven to get double the engagement, so go for maximum impact every time you publish and always include an image. Make sure it’s good quality and relevant too.
2. Talking about yourself
One of the biggest turn-offs is a user who focuses only on themselves. LinkedIn is designed for interaction and networking, so don’t just broadcast all your wins – share other users’ posts, acknowledge their successes and offer help if you can.
3. Connecting without a reason
LinkedIn is a great place to meet people in your industry, get advice and attract customers. It’s easy to send someone an invitation to connect, but they’re more likely to reply if you add a brief message telling them why you want the connection, and how the connection can benefit them.
Here are some things you’ll want to do more of:
1. Sharing your knowledge
One of the best ways to build your reputation is to provide useful information without a sales pitch. Educational and how-to content is also more likely to be shared, taking your message to an even bigger audience.
2. Keeping it brief
With so much content competing for attention, posts that are concise and precise often get the best engagement. The best way to achieve this is by focusing on just one or two key points in each post.
3. Making yourself easy to find
Get to know the most common keywords and hash tags in your industry and use them every time you post. If your audience is looking for an expert, they’ll be more likely to find you.
Ready to start using LinkedIn more effectively and take your online presence to the next level? Join us at the next LinkedIn Strategy workshop: more info