Communication is evolving at lightning speed. We see millions of written messages every day, many of them beamed directly to our emails and phones. So how can you make your message stand out and grab your clients’ attention?
You guessed it – professional, persuasive writing.
Copywriting can help you create highly effective, targeted content that not only engages your clients, but compels them to take action and buy from you.
In business, great writing is vital. Your clients decide to click-through or delete in a heartbeat, so every piece of writing must clearly and efficiently convey the solutions and benefits your product or service offers.
No one knows your business better than you, but sometimes we’re too close to our subject or too busy to communicate effectively, losing priceless opportunities to engage with our clients.
So what are the benefits of using a copywriter? Here are our top 5:
1. Capture and Hold Attention
Your clients want to buy from a business that understands their needs, and the first place they’ll often start their research is your website. A copywriter can help you hone in on what’s important to your clients and define your product or service in these terms, keeping them on your site longer and making them more likely to get in touch.
2. Save Time and Stay Connected
As an industry expert, you have a wealth of knowledge to share with clients. Publishing regular content is a great way to demonstrate your expertise and stay front of mind with clients, but it can take you away from more important tasks. A copywriter can help you save time and stay in touch by identifying and writing the best content for your purpose, and advising you on the most effective ways to distribute it.
3. Inspire Confidence
Clients are all too familiar with sales-heavy communication, their inboxes are overflowing with them. What will distinguish your content from every other email is authenticity. A copywriter can bring an objective perspective to your messages and help you shed the sales speak. This inspires confidence in your clients, making them more likely to buy from you.
4. Build Your Reputation As An Expert
Your clients have unprecedented access to information and increasingly want the advice of specialists. Professionally written content that educates and informs helps position you as an industry expert, increasing the perceived value of your offering and positioning you as a trusted advisor your clients want to do business with.
5. Grow Loyalty
Customers expect to be kept informed, but they’re also faced with an avalanche of communications. A copywriter can help your message get noticed by making it not only clear and concise but personable, even where word count is limited. This shows your clients you value them as individuals, inspiring loyalty and repeat business.
Words are everywhere, but the ones that connect with your customer are not always the most colourful or those that shout the loudest. It’s content that speaks on your clients’ wavelength that gets results.
The greatest benefit well-targeted copywriting can provide your business is to help you cut through the sales clutter and position you as a solution provider. Defining your product or service in your client’s terms inspires trust and confidence, setting you apart from your competitors and making you a company of choice – which will ultimately save you marketing dollars, boost sales and grow long term loyalty.